A new Experience OnePlus and Reliance Digital partner
OnePlus and Reliance Digital partner to elevate customer experience in India
OnePlus products will now be available at Reliance Digital storeswith the upcoming launch of OnePlus 6T
Mumbai -OnePlus, India’spremium smartphone maker today announced its partnership with Reliance Digital, India’s No 1 and fastest growing consumer electronics chain. With this partnership, bothOnePlus and Reliance Digital are creating more retail touch points for customers to experience and purchase OnePlus mobile phones across cities in India.
With the entry of Reliance Digital as an offline channel partner, customers willnow have extensive offline options to experience the OnePlus products at conveniently located stores at the same price as online. Additionally, customers willalso benefit from promotion campaigns run by Reliance Digital stores.
Speaking at the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “The premium smartphone segment in India is steadily growing, and OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach. This partnership with Reliance Digital will equip OnePlus with a more robust physical presence, enabling the brand to cater to its increasing user base through multiple touchpoints across cities. The focus on curating only the best user experience by Reliance Digital resonates with that of OnePlus’ user philosophy.”
“The intensification of the brand’s offline strategy is only to complement the existing online business model and create offline touchpoints for users to physically engage with the brand, better understand the product and for the brand to gain better visibility and trust among our offline audiences,” he added.
Elaborating on the partnership Mr. Brian Bade, CEO - Reliance Digital said “Reliance Digital is pleased to announce theirpartnership with OnePlus.With the addition of OnePlus 6T to our portfolio we reiterate on our constant endeavor to provide customers with world class retail experience while personalizing their technology needs.”
Reiterating its commitment to the Indian market, the partnership with Reliance Digital is another first from OnePlus globally. As per the Q2 report 2018from Counterpoint’s Market Monitor service, OnePlus is now the largest premium smartphone maker in the country with over 40% market share.
As a part of this association, OnePlus and Reliance Digital will set up exclusive experience zones with live demo phones on display and customers will also be able to interact with the stores’ well-trained staff about the device and address all product queries directly.
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans.
For more information, please visit oneplus.in.
About Reliance Digital
Reliance Digital is the consumer electronics concept from Reliance Retail. With over 7100 touch points Reliance Digital today offers one of the most extensive reach across the country. it aims to offer every customer a delightful shopping experience and help them bring home the latest and best in technology from a wide selection of over 150 international and national brands and over 2000 products available across various price points. The stores have been designed to create awareness about the latest technological advancements and provide consumers with solutions to optimize the utility of their gadgets. It’s backed by Reliance ResQ, the full-fledged service arm that is available for support all seven days and geared to provide end-to-end solutions.
For more information, log on to www.reliancedigital.in