‘Tira’ launches luxury beauty store at Jio World Plaza

By Prem Kumar Nov 14, 2024, 11:12 IST

Mumbai, 13 November 2024: Tira, a beauty retail chain from Reliance Retail, today launched its luxury flagship store at Jio World Plaza in Mumbai. Spread across 6200 sq. ft., the flagship store comprises 15 shop-in-shop boutiques from iconic, global brands such as Dior, Estée Lauder, Yves Saint Laurent, La Mer, Prada and Valentino. The store also features ultra-luxury skincare brand - Augustinus Bader, exclusively available at Tira Store.

Speaking at the flagship store launch, Isha Ambani, Executive Director, Reliance Retail Ventures Ltd. said, “Tira is redefining beauty and luxury in India. It will offer a unique experience, with world-class brands and signature service. Our Tira flagship store at Jio World Plaza is intricately and beautifully designed to inspire, bring together and make a difference. We are ready to take our customers on this extraordinary journey of luxury beauty.”

For fragrance lovers, a special scent room has been created in the store. It is designed in such a way that fragrances float in the air. International brands of scents as well as limited-edition collections will be available here. For the first time in luxury beauty retail, Tira has introduced exclusive in-store skincare services in the Tira Beauty Suite. Tira's signature treatments include Signature-Glow, Youth Elixir and Aqua Infusion facials, as well as Augustinus-Bader-Signature facials.

This flagship store also makes great use of technology. State-of-the-art technology equipment has been installed here, from virtual try-ons to personal beauty spaces. According to the company, Tira aims to set a new standard in India's beauty retail landscape, providing a world-class experience that is truly unmatched.