’I've been lucky enough that social media has always been kind to me’ : Aditi Saigal aka Dot on being the most engaged Gen Z actor-artiste on the internet
Online engagement is the only and correct benchmark to understand popularity, relevance and impact of a celebrity on social media and looks like Aditi Saigal aka Dot of Archies fame is now the most engaged Gen Z actor-artiste of the country!
With a staggering engagement rate of 24-26 percent on her posts, Dot., who shot to fame with her brilliant acting as well as musical talent, has emerged as a breakthrough artiste of the year. Discovered for the movies by the talented Zoya Akhtar, Aditi is a the rare breed of talent who is dabbling and excelling in both acting and music. She composes, sings and writes the lyrics of all her songs.
Dot. has been topping the Indian music charts with her Archies’ songs too! She has written and sang all four Dear Diary themes picturised on Khushi Kapoor, as well as lent her voice to the character of Betty (Khushi), singing and composing the song 'Asymmetrical'! She has also sung the other two chartbusters ‘Dhishoom Dhishoom’ and ‘Sunoh’. These two songs are amongst the top listened songs of India across all music platforms.
Dot. recently released a new single titled Girls Night that is going viral amongst music aficionados and is expected to drop the video of this song soon!
Ask her to comment on her soaring popularity on the internet and Dot. humbly says, “I've always said that I've been lucky enough that social media has always been kind to me. Since the beginning, the kind of love I've gotten from people about my music has been nothing but heartwarming. I used to call it 'my little corner of the internet'. Of course, since The Archies, it's definitely expanding.”
She adds, “Again, I'm lucky enough that more and more people want to listen to my music. So I guess even when my little corner of the internet is no longer so little, I'll always have a soft spot for the people who engage with the work I put out.”
According to press note released Dot. further says, “Whether it's music, more films, or some other venture, it's hard not to look back at it all and be grateful to the people following along. Especially since I'm the kind of artist who often ignores sensible advice and does whatever in the world she feels like!”