Fashion City Welcomes Kartik Aaryan as Brand Ambassador as It Celebrates 25th Year with 250 Stores
India, August 18, 2026: Fashion City, one of India’s rapidly expanding value retail chains, has announced National Award-winning actor Kartik Aaryan as its new Brand Ambassador. The association marks an important milestone in the company’s growth journey and comes as Fashion City celebrates its 25th year with a network of 250 stores across the country.
The partnership reflects Fashion City’s focus on building a stronger connection with the aspirations and evolving preferences of modern Indian families while further expanding its presence across diverse markets.
Since its establishment in 2002, Baazar Retail Pvt. Ltd. has developed into a prominent name in India’s value retail sector. The company has built a strong customer base by focusing on quality, affordability and product variety. Fashion City offers an extensive range of fashion, lifestyle, home and everyday utility products at affordable prices, catering to consumers across metropolitan cities, Tier-II and Tier-III towns, as well as emerging markets.
With a continued emphasis on customer experience and an ambitious expansion strategy, the brand aims to make modern retail more accessible to consumers across India.
Kartik Aaryan Welcomes the Association
Speaking about his association with Fashion City, Kartik Aaryan said, “I am delighted to join the Fashion City family. The brand has earned the trust of millions by making quality fashion and lifestyle products affordable and accessible. Their remarkable journey from Eastern India to becoming a strong national value retail chain is truly inspiring. I look forward to being a part of this exciting growth story and connecting with customers across India.”
Company Sees Partnership as a New Chapter
Commenting on the vision behind the collaboration, Abhishek Khemka, Director & CEO, Baazar Retail Pvt. Ltd., said, “We have always believed that great fashion should be accessible to everyone. Kartik Aaryan represents a new generation that is confident, aspirational and relatable—qualities that mirror the evolving mindset of our customers.”
He added that Fashion City’s journey from a regional value retailer to a network of 250 stores across 13 states reflects the confidence and trust customers have placed in the brand over the years. With the festive season approaching, the company views the association as an opportunity to strengthen its connection with consumers across the country.
Focus on Strengthening Brand Engagement
Umesh Sharma, Marketing Head, Fashion City, described the association as a defining moment for the brand. He said that welcoming Kartik Aaryan as the face of Fashion City is expected to further enhance the brand’s identity and strengthen its engagement with customers as the company continues its nationwide expansion.
Fashion City’s Growing Retail Network
Fashion City has been active in the value retail segment in Eastern India since 2002 and has established itself as one of the country’s leading value retail chains. The company has also received the Most Successful Value Retailer in East India recognition multiple times at the Images Retail Awards.
Today, Fashion City operates more than 250 stores, covering over 20 lakh square feet of retail space across West Bengal, Uttar Pradesh, Bihar, Jharkhand, Tripura, Assam, Odisha, Telangana, Andhra Pradesh, Chhattisgarh and Uttarakhand.
The brand offers customers a wide selection of fashion, lifestyle, home and daily-use products. Through its expanding store network, Fashion City continues to focus on bringing affordable products and a modern retail experience closer to consumers across India.