Feel, Look, and Act: New Mumbai Initiative Urges 2-Minute Self-Check to Combat Oral Cancer

“Feel, Look, and Act”: New Mumbai Initiative Urges 2-Minute Self-Check to Combat Oral Cancer
 By Prem Kumar Fri, 24 Apr 2026
“Feel, Look, and Act”: New Mumbai Initiative Urges 2-Minute Self-Check to Combat Oral Cancer
Mumbai: As lifestyle shifts lead to a sharp rise in head and neck cancer cases across the city, a new health movement is encouraging Mumbaikars to take their well-being into their own hands. Merck Specialities Private Limited has officially rolled out its “Act Against Oral Cancer” campaign, centered around a simple yet life-saving “Two-Minute Action.”

The initiative focuses on the power of early detection, teaching citizens that just 120 seconds of self-examination can make the difference between a tragedy and a recovery.

The Expert Voice: Dr. Sevanthi Limaye’s Call to Action

Leading oncologist Dr. Sevanthi Limaye, Director of Medical and Precision Oncology at H. N. Reliance Foundation Hospital, has thrown her weight behind the cause. She is championing a three-step mantra for every household: “Feel, Look, and Act.”

According to Dr. Limaye, the biggest hurdle in treating oral cancer is late-stage diagnosis. She stresses that being proactive about minor physical changes is the most effective weapon available today.

Don’t Ignore the Red Flags

The campaign highlights critical early warning signs that are often mistaken for minor ailments:

  • Stubborn Ulcers: Mouth sores that refuse to heal over a long period.

  • Swallowing Issues: Persistent discomfort or difficulty while eating or drinking.

  • Vocal Shifts: Any unexplained or sudden hoarseness in the voice.

  • Physical Lumps: Unusual swelling or lumps in the neck area.

Empowering Citizens Through Awareness

Beyond just spreading information, the “Act Against Oral Cancer” campaign is designed to empower individuals. By demystifying the symptoms and providing a practical framework for self-checks, the initiative aims to catch the disease in its infancy, where the success rate for treatment is at its highest. Medical experts believe that if every citizen adopts the habit of a regular two-minute oral check-up, the rising curve of oral cancer in Mumbai can be effectively flattened.

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