India's Daughters Campaign: Study Hall children break gender stereotypes, perform Nukkad Natak at Shalimar Gateway Mall

The street play, a cornerstone of the IDC, aims to dismantle gender stereotypes and urge individuals to reconsider their mindsets regarding gender-based discrimination. "Achieving equality requires the active participation of boys and men," said Priyanka Saxena, Program Manager IDC at SHEF. “Through this year's campaign, we aim to mobilize and educate boys and men to become advocates for gender justice."

Uplabdhi, a student of class 10th at Study Hall said,  “We are raising awareness through drama that we need to challenge gender stereotypes and we need to create an equal and just society for everyone to thrive in.” Bhartendu, teacher at Study Hall said, “Through India’s Daughters Campaign we are raising awareness regarding violence against women and the urgent need to take action against it. We must educate men and boys to build gender lens and sensitivity in order to bring change.”

Recognizing the need for a holistic approach to address gender inequality, the campaign emphasizes the importance of boys and men in the fight against violence against women. While efforts to empower girls and women are crucial, it is equally imperative for boys to challenge patriarchal norms and foster an egalitarian society. Since its inception in 2012, the India's Daughters Campaign has witnessed remarkable growth, reaching over 1.1 million community members and 232,000 students in its latest edition in 2019. This year, the campaign takes a unique approach by placing boys and men at the forefront of discussions on gender inequality.