Jio Credit Launches AI-Driven Brand Campaign #HarBadeSapneKePeeche

AI-Powered Storytelling Brings Indian Dreams to Life

At the core of the campaign is an AI-powered brand film, designed using advanced artificial intelligence to create a compelling visual narrative. The film captures everyday yet powerful stories—

• a family stepping into their first home,

• a young entrepreneur turning her dream of owning a bakery into reality, and

• a sister supporting her sibling’s international education journey.

These stories reflect how access to timely and tailored credit can enable meaningful progress. The campaign will be rolled out across digital platforms, social media, print, radio, and outdoor media, ensuring wide national reach.

Simplifying Credit Through Digital Innovation

Jio Credit continues to build a customer-first digital lending ecosystem, offering a wide range of financial solutions such as Home Loans, Loans Against Property, Loans Against Securities, and Corporate Lending. These services are accessible through multiple channels, including the Jio Credit website, the JioFinance app, and partner platforms.

The use of AI in the brand film mirrors Jio Credit’s strong digital foundation. Its technology-driven capabilities deliver a seamless end-to-end customer journey—from digital onboarding to servicing—supported by real-time verification, data-driven credit decisions, faster approvals, and swift disbursements.

AI at the Core of Customer Experience

Jio Credit’s AI-powered customer support bot enhances the service experience through Natural Language Processing and Generative AI, enabling quick, accurate, and fully digital customer assistance. These innovations underscore the company’s commitment to building a convenient, accessible, and customer-centric lending platform.

Leadership Perspective

Commenting on the launch, Kusal Roy, Managing Director & CEO, Jio Credit Limited, said:The trust we have earned from customers in a short period is reflected in our steadily growing loan book. Our focus remains on making credit more inclusive, seamless, and affordable. AI-led innovation is central to Jio Credit’s strategy. By combining intelligent automation with deep customer insights, we are redefining lending efficiency and empowering customers across India.”

About Jio Credit Limited

Jio Credit Limited (JCL), formerly Jio Finance Limited, is a wholly owned subsidiary of Jio Financial Services Limited, engaged in lending operations. Positioned at the forefront of India’s digital transformation, JCL aims to advance financial inclusion by enabling smooth and transparent access to credit for consumers and businesses alike. Its customer-centric approach, combined with advanced technology, is designed to set new benchmarks in digital lending and support India’s long-term economic growth.

About Jio Financial Services Limited

Jio Financial Services Limited (JFSL) is a Reserve Bank of India-registered Core Investment Company (CIC) operating a comprehensive digital financial services ecosystem. Through its subsidiaries—including Jio Credit Limited, Jio Insurance Broking Limited, Jio Payments Bank Limited, and others—JFSL offers a broad range of financial products.

JFSL has also formed strategic joint ventures with BlackRock for asset and wealth management services and with the Allianz Group for reinsurance and insurance opportunities, subject to regulatory approvals.

With a digital-first approach, JFSL enables Indians to borrow, save, transact, and invest seamlessly through the JioFinance app, which integrates loans, payments, UPI, insurance, savings, and financial management tools under one platform.