Phoenix Palassio Launches ‘Holidayland’ with Grand Unveiling of ‘Candy City’ by Adah Sharma

The grand launch transformed the mall into a vibrant candy-themed wonderland filled with immersive installations, music, games and interactive attractions. Families, children and visitors gathered in large numbers to enjoy the specially curated summer experience designed around fun, playful memories and social-media-worthy photo moments.

The venue featured giant candy-inspired structures, colourful pathways and engaging activity zones spread throughout the mall. Children enthusiastically participated in attractions such as the Candy Pit, Human Claw Setup and Candy Path Hop Game, while visitors captured selfies, GIFs and short videos at the Melting Mirror AR Photo Op and Sprinkle Storm Booth.

The Candy City experience also includes several interactive games and attractions like the Candy Toss Game, Candy Batak Game, Spin the Wheel, Mini Golf and life-size popsicle installations. Multiple branded candy carts and themed kiosks further enhanced the festive atmosphere.

One of the major crowd attractions was the oversized Human Claw Machine, where children stepped inside the giant claw setup as families cheered and recorded videos. The Candy Pool and Ball Pit zones also remained packed with enthusiastic visitors throughout the evening.

Interactive sections such as the Sprinkle Hunt activity encouraged children to search for sprinkle balls and golden sprinkles within a colourful pit under a fixed time challenge. The Sprinkle Storm Booth recreated a swirling sprinkle shower effect inside a transparent candy-themed enclosure.The AR Candy Land Filter Zone added a digital entertainment element, enabling visitors to create candy-themed selfies and short clips using augmented reality filters. Meanwhile, the Batak Game tested players’ reflexes as they tapped glowing LED targets before they disappeared.

The Candy Path Hop Game challenged children to balance and move quickly across candy-shaped tiles while avoiding the “chocolate floor.”Several themed photo installations were also introduced, including candy carousel-inspired setups, donut and popsicle-themed corners, candy swing installations and cake-inspired selfie spots designed especially for memorable social media content.

Speaking on the occasion, Sanjeev Sarin, Retail Director (North), The Phoenix Mills Ltd., said the initiative aims to create joyful experiences for families and children during the summer season. He added that every corner of Candy City has been thoughtfully designed to encourage visitors to smile, play and create lasting memories together.The Holidayland décor activation at Phoenix Palassio will continue throughout the summer season, offering games, interactive photo experiences and family-friendly entertainment for visitors across the city.