Reliance Retail Acquires Anomaly, Strengthening Beauty Portfolio
Mumbai, April 30, 2026: Reliance Retail has announced the acquisition of global haircare brand Anomaly, founded by global actor and entrepreneur Priyanka Chopra Jonas. The deal includes the brand’s trademarks, digital assets, and intellectual property, marking a major expansion of Reliance Retail’s fast-growing beauty and personal care business.
Launched in 2021, Anomaly has positioned itself as a clean, vegan, and high-performance haircare brand available at accessible price points. Over the years, the brand has built a strong international presence across key global markets.
With this acquisition, Reliance Retail will gain complete ownership of Anomaly’s intellectual property and digital ecosystem. The company plans to scale the brand further through its extensive retail network and omnichannel platforms, including Tira.
Focus on India and Global Expansion
The acquisition aligns with Reliance Retail’s broader strategy of strengthening its position in the rapidly growing beauty and personal care sector. The company will prioritize India as a key growth market while also continuing to expand Anomaly’s footprint across North America, the United Kingdom, and the Middle East.
Innovation tailored specifically for Indian hair and scalp needs is expected to play a crucial role in the brand’s next phase of growth.
Isha Ambani on the Acquisition
Isha Ambani said the acquisition represents a strategic move to expand Reliance Retail’s portfolio of high-growth beauty brands.
According to her, Anomaly’s strong global positioning, clean formulation philosophy, and affordable pricing make it a valuable addition to the company’s ecosystem. She added that Reliance Retail aims to leverage its omnichannel capabilities and consumer insights to scale the brand significantly in India while strengthening its international presence.
Priyanka Chopra Jonas to Continue as Creative Director
Priyanka Chopra Jonas will continue to remain actively involved with the brand as Creative Director, leading innovation, product development, and brand vision.
Calling the acquisition a “defining moment” for Anomaly, she said the partnership with Reliance Retail opens an exciting new chapter for the brand. She also expressed enthusiasm about working alongside Isha Ambani and highlighted Reliance Retail’s scale, retail expertise, and innovation-driven approach as key factors that will help the brand reach more consumers globally.
About Reliance Retail
Reliance Retail Ventures Limited operates one of India’s largest integrated omnichannel retail networks with over 20,000 stores and digital commerce platforms across grocery, electronics, fashion, lifestyle, and pharma categories. The company serves a registered customer base of more than 387 million consumers.